Charles Osgood

‘Sunday Morning’ on CBS always ends with a photo essay, a nature treat. Charlie sets the scene by informing the audience what we’re about to see. It’s usually something like the birds of Maui, or the wild flowers of the Grand Canyon or some other nature scene where the camera takes us around and we’re sitting there wondering what we’re looking at. The problem is, we don’t know exactly what we’re looking at. We want to know … what’s the name of that bird, for example. The fact is when any speaker – on TV or at a lectern invites an audience to look at a visual, whether it’s photography or a bar chart, the audience wants detail, an explanation of what they’re looking at to get the most out of the visual.